Practical Lessons From More Than 20 Years of Experience
The Insights section shares lessons and observations from my career in advertising sales, new account development, healthcare marketing, digital strategy, and business ownership.
My goal is to provide practical information that sales professionals, marketers, healthcare organizations, and business owners can apply to their own growth efforts.
Article Categories
Initial Articles
Shawn Strawser on Using Data Without Losing the Human Side of Marketing
Modern marketing gives us more information than at any other point in history. We can measure traffic. Clicks. Conversions. Search rankings. Email engagement. Calls. …
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Shawn Strawser on Self-Leadership: The Discipline Behind Consistent Performance
Leadership is usually discussed in terms of leading other people. Managing a team. Setting expectations. Creating culture. Motivating employees. Those things matter. But I…
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Shawn Strawser on Why Execution Matters More Than Ideas in Sales and Marketing
Ideas are everywhere. Every business has ideas. Every sales team has ideas. Every marketing meeting seems to produce another list of campaigns, improvements, projects,…
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Shawn Strawser on Why Salespeople Should Understand Marketing — and Marketers Should Understand Sales
For most of my career, I have worked somewhere between sales and marketing. I started in advertising, moved into high-volume new account development, transitioned…
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Shawn Strawser on Building a Professional Reputation That Creates Opportunities
My name is Shawn Strawser, and one thing I appreciate much more today than I did at the beginning of my career is the…
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Shawn Strawser on Turning Customer Conversations Into Better Marketing
Some of the best marketing research does not happen inside analytics software. It happens in conversations. My name is Shawn Strawser, and because much…
Read More Shawn Strawser on Using Data Without Losing the Human Side of Marketing
Modern marketing gives us more information than at any other point in history. We can measure traffic. Clicks. Conversions. Search rankings. Email engagement. Calls. …
Read More Shawn Strawser on Self-Leadership: The Discipline Behind Consistent Performance
Leadership is usually discussed in terms of leading other people. Managing a team. Setting expectations. Creating culture. Motivating employees. Those things matter. But I…
Read More Shawn Strawser on Why Execution Matters More Than Ideas in Sales and Marketing
Ideas are everywhere. Every business has ideas. Every sales team has ideas. Every marketing meeting seems to produce another list of campaigns, improvements, projects,…
Read More Shawn Strawser on Why Salespeople Should Understand Marketing — and Marketers Should Understand Sales
For most of my career, I have worked somewhere between sales and marketing. I started in advertising, moved into high-volume new account development, transitioned…
Read More Shawn Strawser on Building a Professional Reputation That Creates Opportunities
My name is Shawn Strawser, and one thing I appreciate much more today than I did at the beginning of my career is the…
Read More Shawn Strawser on Turning Customer Conversations Into Better Marketing
Some of the best marketing research does not happen inside analytics software. It happens in conversations. My name is Shawn Strawser, and because much…
Read More
Why the Best Marketing Strategies Start With the Business Goal
My name is Shawn Strawser, and one of the biggest lessons I have learned throughout my career is that marketing becomes much more effective…
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Why Great Salespeople Ask Better Questions
When people think about great salespeople, they often picture someone who is persuasive, confident, outgoing, and good at explaining a product or service. Those…
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Shawn Strawser on Building Trust: The Sales Principle That Never Goes Out of Style
My name is Shawn Strawser, and after more than 20 years working in sales, advertising, business development, and marketing strategy, one principle has remained…
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Why Follow-Up Is Still One of the Most Important Skills in Sales
Over the course of my career, I have seen sales tools change dramatically. When I entered advertising in 2005, prospecting looked very different than…
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Who Is Shawn Strawser? A Career Built on Sales, Marketing and Growth
Who Is Shawn Strawser? My name is Shawn Strawser, and I have spent more than two decades building a career around sales, advertising, marketing,…
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What I Learned From Bringing in More Than 300 New Accounts in Six Months
There are plenty of ways to measure success in sales. Revenue matters. Retention matters. Relationships matter. But one of the experiences that shaped the…
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