Career & Marketing

Modern marketing gives us more information than at any other point in history.  We can measure traffic.  Clicks.  Conversions.  Search rankings.  Email engagement.  Calls.  Leads.  Revenue.  Customer behavior.  That information is incredibly valuable.  But there is one danger.  It is possible to become so focused on the numbers that we forget the people behind them. …

Ideas are everywhere.  Every business has ideas.  Every sales team has ideas.  Every marketing meeting seems to produce another list of campaigns, improvements, projects, and opportunities.  But ideas by themselves do not create growth.  Execution does.  My name is Shawn Strawser, and after more than 20 years working across advertising sales, business development, digital marketing,…

My name is Shawn Strawser, and one thing I appreciate much more today than I did at the beginning of my career is the value of a professional reputation.  Job titles change.  Companies change.  Industries change.  Technology changes.  But the way people remember working with you can follow you for decades.  A strong professional reputation…

Customer conversations reveal the words people use when they are trying to understand an offer. They can expose missing information, confusing claims, and assumptions that a marketing team may not notice from a dashboard alone. My background in sales has made listening an important part of how I approach marketing. The useful step is to…

Marketing strategy becomes easier to evaluate when it starts with a business objective. Before choosing advertisements, content, or platforms, decide what the business needs to achieve and whether it can support the resulting demand. My experience in sales influences that approach. A campaign creates little practical value if the resulting conversations do not fit the…

Who Is Shawn Strawser? My name is Shawn Strawser, and I have spent more than two decades building a career around sales, advertising, marketing, business development, and growth. I began working in the advertising industry in 2005, long before digital marketing became the dominant force it is today. Since then, my career has taken me…