Career & Marketing

Modern marketing gives us more information than at any other point in history.  We can measure traffic.  Clicks.  Conversions.  Search rankings.  Email engagement.  Calls.  Leads.  Revenue.  Customer behavior.  That information is incredibly valuable.  But there is one danger.  It is possible to become so focused on the numbers that we forget the people behind them. …

Ideas are everywhere.  Every business has ideas.  Every sales team has ideas.  Every marketing meeting seems to produce another list of campaigns, improvements, projects, and opportunities.  But ideas by themselves do not create growth.  Execution does.  My name is Shawn Strawser, and after more than 20 years working across advertising sales, business development, digital marketing,…

My name is Shawn Strawser, and one thing I appreciate much more today than I did at the beginning of my career is the value of a professional reputation.  Job titles change.  Companies change.  Industries change.  Technology changes.  But the way people remember working with you can follow you for decades.  A strong professional reputation…

Some of the best marketing research does not happen inside analytics software.  It happens in conversations.  My name is Shawn Strawser, and because much of my career began in direct sales, I spent years talking with business owners, customers, prospects, and decision-makers.  Those conversations taught me something I still rely on as a marketing strategist…

My name is Shawn Strawser, and one of the biggest lessons I have learned throughout my career is that marketing becomes much more effective when it starts with a clear business goal. That sounds obvious. But in practice, many companies begin with tactics instead. They ask: Should we run Google Ads? Should we post more…

Who Is Shawn Strawser? My name is Shawn Strawser, and I have spent more than two decades building a career around sales, advertising, marketing, business development, and growth. I began working in the advertising industry in 2005, long before digital marketing became the dominant force it is today. Since then, my career has taken me…