Current Work

Applying Sales Experience to Healthcare Growth and E-Commerce

My current work combines more than 20 years of sales and marketing experience with digital strategy, healthcare marketing, patient acquisition, and business ownership.

DevotedDOc telehealth visit Healthcare
DevotedDOc

Marketing and Growth Manager

I serve as the Marketing and Growth Manager for DevotedDOc, a physician-led telehealth organization focused on improving access to care.

My role centers on developing and executing marketing strategies that strengthen digital visibility, increase patient acquisition, and support sustainable growth.

Areas of Focus

  • Healthcare marketing strategy
  • Patient acquisition
  • Search engine optimization
  • Website strategy and optimization
  • Content planning and development
  • Targeted email outreach
  • Local search visibility
  • Digital campaign development
  • Conversion improvement
  • Marketing performance analysis
  • Scalable growth systems

Healthcare marketing requires more than generating website traffic. Patients need clear, accurate, and accessible information that helps them understand their options and take the next appropriate step.

My goal is to help create marketing systems that connect people with care while supporting the long-term growth of the organization.

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Casey's Custom Decor personalized products E-Commerce
Casey’s Custom Decor

Owner

I am an owner of Casey’s Custom Decor, a custom-product and e-commerce business serving individuals, families, schools, teams, businesses, and organizations.

Casey’s Custom Decor produces personalized products designed for celebrations, school spirit, team support, gifts, business promotion, and everyday use.

Areas of Focus

  • E-commerce growth
  • Website development and optimization
  • Search engine visibility
  • Local search strategy
  • Product promotion
  • Digital advertising
  • Social media marketing
  • Brand development
  • Customer acquisition
  • Business partnerships
  • Corporate and wholesale opportunities

Owning a business provides a direct view of how marketing decisions affect operations, customer service, revenue, and long-term growth.

It has reinforced my belief that marketing should be practical, measurable, and closely aligned with the actual goals of the business.

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Building Sustainable Growth

Whether I am helping a healthcare organization reach more patients or helping an e-commerce business attract new customers, my focus remains the same:

Develop a clear strategy, create repeatable systems, measure performance, and continuously improve the process.

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